ART MARKETING TOOKIT

The aims of this arts marketing toolkit are two-fold:

1. To provide African artists, cultural NGOs, creative companies and arts events with tools, resources and strategies to market their work more effectively within their countries and regions, and

2. To facilitate networking among those active in the African creative sector, in order to regularly share successful arts marketing practices.

There are many arts marketing manuals and materials from other continents. This toolkit tries to take into account the highly varied conditions on the continent and to provide case studies of successful marketing strategies for the African creative sector.